PRESS

Local Spotlight: In the Raw

August 20, 2008 - Metromix

Nathalie Voirin asks Joran about In the Raw, his dream line-up and his dream super-group!
Read the Interview


"In the Raw" Returns for an Encore
August 21, 2008 - Tampa Tribune

"In the Raw" was the "MTV Unplugged" of the Tampa area music scene, except it stayed much more true to the unplugged concept than did the television program. Although acoustic performers were part of "In the Raw," its goal was to feature singer-songwriters who "don't traditionally perform acoustically," says Joran Oppelt, founder of "In the Raw."

The name refers to "the ability to perform naked," Oppelt says. "It's a testament to the songwriter's ability," he says.

"If someone steps to you and says, 'Play me your song,' are you able to sit down and play a song?" Read the Full Article


SMAsh Radio wins 2007 Best of the Bay Award
September 18, 2007 - Creative Loafing

BEST PLACE TO HEAR LOCAL MUSIC ONLINE: SMAsh Radio (Critics' Pick)
"Wanna sample the local music talent without having to search that labyrinth MySpace? Then may we suggest — in addition to reading our music section, of course — tuning into SMAsh Radio. The free podcast features choice tracks by unsigned/indie bands from Tampa Bay and across the country, as well as artist interviews, news and concert announcements. Southeast Music Alliance founder Joran Oppelt (full disclosure: He works at CL as an ad coordinator) co-hosts the program with Ryan Bauer. Both are in the St. Pete band Auditorium and rank among the local music scene's most ardent supporters."


Doing the Bay Area Proud
August 1, 2007 - Creative Loafing

Thanks to affordable digital recording programs and sites like MySpace, anyone with a decent computer can make music and post it online for the world to hear. Due to this unprecedented deluge of homemade tunes, separating the worthy from the wretched has never been more difficult. But that's not to say Tampa Bay isn't lacking in talented bands. In fact, we have plenty, and many of those artists are affiliated with the Southeast Music Alliance (SMA). It's a name to be trusted. Over the years, SMA's accomplishments have included issuing two compilation CDs that excellently spotlight the best the Bay has to offer. And anyone even remotely curious about the local music scene would be remiss not to stop by SMAFlorida.com, which offers free monthly podcasts focused on Bay area bands among its many user-friendly features. Saturday's show at the State Theatre commemorates SMA's fifth anniversary and will coincide with the launch of a new, even richer website. The benefit concert features a diverse lineup of local bands ranging from emotive art-rockers Auditorium and indie-rock faves Giddy-Up, Helicopter! to reggae-funksters Tribal Style and hip-hop from Breakdown and DJ Effex. Also on the roster are folk-rockers The Human Condition and Rebekah Pulley with her backing band the Reluctant Prophets. Experimental jazz duo Legato Staccato, which features members of Gravy and Saturn 5, will make its debut. - Wade Tatangelo


Praise for Southeast Music Alliance presents "Volume 2: Tampa Bay & Beyond"
(Various Artists/Mekka)

If you live here, buy two copies of this CD - one for yourself and one for out-of-towners who ask, "Who the hell's from Tampa anyway?" Pop, rock, hip-hop, folk, country - if you have doubts about the quality and diversity of the Tampa area's music scene, this disc will set you straight real fast.
- Curtis Ross, Tampa Tribune

This 20-track collection of local/regional talent, the second such release from Pinellas-based musicians' co-op Southeast Music Alliance, delivers an eclectic and consistently strong assortment of homegrown tuneage. In addition to the usual SMA suspects (The Semis, Soulfound, Auditorium, Rebekah Pulley, John McNicholas and others), Volume 2 runs the gamut from hip-hop (The Villanz, the genre-busting Daylight District) and emo (Rumors of War) to alt-country (Have Gun, Will Travel), synth-pop (Summerbirds in the Cellar) and singer-songwriter fare (Steve Alex, Geri X), rarely sacrificing quality in the name of breadth. Scenesters know these names, but it's an invaluable introduction for the uninitiated. (4 STARS)
- Scott Harrell, Creative Loafing


A New Age: St. Pete's Fountain of Youth
January 28, 2007 - Washington Post
Andrea Sachs reports on the blossoming cultural scene in St. Petersburg, FL.
Art, Yoga, Shuffleboard and Rock and Roll?
Read it Here


No Particular Place to Go
Jun. 16, 2006 - Bradenton Herald

There's been an outpouring of support for a sensible compromise to a sticky issue. A county ordinance that went into effect on June 1 bans 18- to 20-year-olds from entering nightclubs such as Rockerfella's, where food makes up less than 10 percent of gross revenue. But the musicians and club management have a system in place for curbing underage drinking that the Manatee County Sheriff's Office has been complimentary of.

Local musician Ben Bakker will request an addendum to the ordinance at the county commission meeting that takes place at 9 a.m. Tuesday. A poll posted at our Web site, HeraldToday.com, on June 2 suggests that elected officials may wish to re-evaluate the situation.

"Should the Manatee County Commission grant an exemption and allow people under age 21 to go to bars when musical acts are performing, assuming measures have been taken to deter underage drinking?"

504 people had voted as of press time.

Here are the results:

Yes: 366 votes (73%)

No: 127 votes (25%)

I'm not sure: 3 (1%)

I don't care: 8 (1%)

The number of respondents is remarkable. It typically takes a controversial issue involving a polarizing figure like Katherine Harris for this many people to weigh in at HeraldToday.com. There were also dozens of comments submitted by readers.

"I am 20 years old and I go to bars to watch live music," reads an excerpt from a typical post. "This doesn't mean that I am drinking. I go for just the music as do many other people my age."

The response?

"Keep them out! Bars are for adults to drink and party in peace without having to deal with some reverse cap sporting, baggy jean wearing . . . zit-faced, puke-causing problems."

Hmmm . . .

A woman who identified herself as a "band mom" and manager of a rock group consisting of underage musicians from Cape Coral also opined.

"The young people who go to live shows at a venue are there for the music and nothing else," the post reads. "I am sick and tired of young people always being discriminated against because of a few 'bad apples.' "

There were several comments that speak to the problem of not providing young adults with a supervised environment.

"If 18-20 year olds can fight our wars, serve our country, take lives, save lives, and make differences in the world, why can't they go to a club in their own city? This is so ridiculous. 18-year-olds will drink in their friends' homes, in parking lots, at parents' homes, in the woods, and anywhere else they can find. Banning them from clubs is not going to deter young adults who are underage from drinking alcohol. It's the bartenders responsibility and door people to I.D. and not serve to underagers."

County commissioner Ron Getman met with Bakker on June 8, as was reported on my blog, In Tune With Wade. Getman agreed to view the HeraldToday.com poll results before the upcoming county commission meeting but he did not immediately return a call for comment.

Perhaps Manatee County's seven commissioners - Getman, Donna Hayes, Pat Glass, Joe McClash, Amy Stein, Gwendolyn Brown and Jane von Hahman - could free themselves Saturday night and head over to Rockerfella's for a night of diverse local music featuring Bakker's band, Rumors of War, offering a rare acoustic set. Other music acts are The Chase Theory's Matt Burke's popular new alt. country project Have Gun, Will Travel; former Bradenton resident Frank Friend with his funky group Daylight District; area folk-rock mainstay The Human Condition and St. Petersburg-based rock outfit Auditorium, which is led by Joran Oppelt.

The event is being billed as a Bradenton showcase for the Southeast Music Alliance (SMA) that Oppelt heads and all the music acts listed above belong. The organization was created in 2002 by Tampa Bay musicians who decided to pool their resources in order to raise awareness of the local music scene. SMA has grown to include bands from across the state and as far away as Austin, Texas.

In between sets, I'm sure the Rockerfella's staff wouldn't mind illustrating to the commissioners how their system works for curbing underage drinking - a system that has led to a clean record in regards to serving underage persons. And maybe the commissioners will notice that the Rockerfella's crowd behaves as well as those drawn to concerts at the Manatee Convention and Civic Center, which is exempt from the new ordinance, and ball games at McKechnie Field, for that matter, where alcohol is also served in the presence of minors.

9 p.m. Saturday, Southeast Music Alliance Showcase featuring Rumors of War, Have Gun Will Travel, Daylight District, The Human Condition, Auditorium, Rockerfella's, 5520 14th St. W., Bradenton, FL 34207. Admission: $6 cover. Information: 756-2831 or www.myspace.com/rockerfellas; www.smaflorida.com

Wade Tatangelo, features writer/music critic, can be reached at (941) 745-7051 or wtatangelo@heraldtoday.com. His blog, "In Tune with Wade," can be found at http://blogs.bradenton.com.


CROSS-POLLINATION FAQs
Q & A with Joran Slane Oppelt of the Southeast Music Alliance
March 2006 - Interview with Caitlin Glenn

1. How did the SMA come about? Who was involved in the process?
If you read the press material on the SMA site, this is pretty much answered, however the long and short of it is that myself and Ronnie Dee (of Gravy and The Saturn 5 at the time) put on a showcase concert in response to a 98 Rock promotion where local bands fought each other in a ring to win a slot at their Livestock Festival. We also met with Shark (Program Director at 97X) and were instrumental in getting their Local Motion show on the air providing them with local content while simultaneously getting our first compilation CD off the ground.

2. What bands are now involved in the SMA?
The bands listed on the "artists" page are constantly being updated as they come into existence, break up, lapse in and out of activity, etc. Lately, the bands that are working the hardest (to promote the scene) are Soulfound and The Human Condition. They consistently go above and beyond by putting together multi-band showcases and promoting other bands in their newsletters.

3. What is "In The Raw?" Who is involved in it?
”In the Raw” is an acoustic singer-songwriter night (now in it's fourth year) which has won two Weekly Planet "Best of the Bay" awards ("Best Alternative to the Coffeehouses" in 2002 and "Best Scenester Coffee Klatch" in 2004). It showcases singers from local bands as well as traveling singer/songwriters accompanied by guitar or piano in an intimate, candlelit setting. I program and host the event. But I've had production, promotional and technical help in the past and currently from Natty Moss-Bond (Sparky's Nightmare), Rob Pastore (Rebekah Pulley), Ivan Pena (Soulfound), Dean Johanesen and Scott Anderson (The Human Condition).

4. How does the SMA contribute to bands?
We put on quarterly showcases, as well as "In the Raw" annually. We put on a music conference in St. Pete in 2003 that featured John Doe (from X) and also featured speakers Rick Schmidt (Clear Channel) and Steve Robertson (Atlantic Records). We also put out compilation CDs and promote them to radio, print, A&R reps, managers, local jukeboxes, recording studios and entertainment lawyers. We also host our own monthly SMAsh Radio podcast on which we play their songs and talk about news and upcoming shows.

5. How does a band become part of the SMA, and what are their responsibilities?
Any bands (from any genre) that we notice working hard to cross-promote their bands and cross-pollinate the scene are welcome and encouraged, however, at this point, there is no "membership" process. The artists page serves as a resource for the organization to refer bands to club owners/talent buyers/management or other bands looking for quality talent to trade shows/book tours with. The listed bands are on the road and in the clubs, putting out a quality product and consistently hosting and promoting their own multi-band bills, showcases and festivals. In addition, if a band has been invited to played any SMA showcase, or been included on one of our compilation CDs, they will also be listed on our artist page.
We feel that any band that is working their ASS off to promote the music of Tampa Bay deserves to be celebrated. But it also helps if they kick your ass and blow your mind night after night.

6. Are there bands outside of Tampa that are part of this organization?
Yes, bands that we have brought to town for showcases or that have consistently traded out-of-town shows with touring SMA bands have also been added to the site.

7. Do you have sponsors for the SMA? How do they contribute?
Sponsors are usually on a per event basis. We currently, and unfortunately, have no advertisers on our Web site.

8. What is your specific role in this organization?
El Presidente and "honcho"

9. Do you have any advice for bands wanting to further their music in the scene?
There are some guidelines on the site (press a great-sounding CD, push it to radio, put your own tour together, trade merch and work with other bands, etc.) but a band must always be willing to stick it out through good times and bad and realize that no one is going to discover them if they don't get their music out to the people. Every day, every month, every year. Most importantly, you must get over the fact that you are an artist. You are also the band manager, producer, costume/wardrobe person, booking agent and promoter. Learn to balance these duties very carefully.

10. Any advice to people who aren't in bands but want to help the scene?
1) Support the bands like you would any other band or artist. Patronize them. Buy their merchandise and their records.

2) Spread the word to people in and outside the community about the thriving music scene in Tampa Bay. Do what you can to "cross-pollinate" the scene and help them get their music out to the people, but also up the "ladder" of the industry via radio, print, management, law, etc.

3) Request your favorite local bands on the radio, but do it during the local shows when the music will actually be played.

4) Ignore the fact that there is a series of bridges separating the two halves of our scene. Support both sides. People have driven farther to see worse bands.

5) Never stop loving the music


Summit Puts Local Music on the Map
St. Petersburg Times - October 16, 2003
http://www.sptimes.com/2003/10/16/Floridian/Summit_puts_local_mus.shtml


Local Bands, National Goal
St. Petersburg Times - July 17, 2003
http://www.sptimes.com/2003/07/17/Weekend/Local_bands__national.shtml


Joran Oppelt | Local Hero
Creative Loafing (formerly Weekly Planet) "Best of the Bay" - 2003

Virtually everyone even peripherally involved in the Bay area's homegrown local-music scene knows Joran Oppelt. They know him as the former frontman for popular Pinellas groove-pop outfit The Gita. Or they know him as a former principal contributor to local music 'zine Focus. Or maybe they know him as the guy who instituted and hosted the inspiringly communal In The Raw acoustic-show series that took over the State Theatre's balcony for many Wednesday nights a year or so back. Or perhaps as the head of independent label Mekka Records. But even those who've never met the 27-year-old personally know him as a dogged scene supporter and mouthpiece for area original-music promotional co-op The Southeast Music Alliance. Over the past couple of years, the SMA has recruited dozens of unsigned bands of every genre into its Internet link ring, amassed a monster list of regularly informed e-mail subscribers, staged numerous well-publicized showcase concerts, and released an eclectic, all-original compilation CD, the 21-track Volume One: Tampa Bay.

Not too shabby for a loose-knit organization that originally sprang from little more than an incensed reaction to a 2001 98Rock publicity stunt that had local bands literally fighting one another over a slot on the station's annual LiveStock festival.

"[The stunt] seemed to enrage a lot of people. We viewed it as disrespectful," says Oppelt. "To those of us that hold our music as an art form or a livelihood, it seemed like a fucked-up thing to even suggest. That was when we said, 'we have to do something; let's pull together, put out a press release, boycott,' but you can't realistically boycott a Clear Channel station.

"We decided to go after the actual artists that respect themselves instead. And from there, it went on to meeting and talking with other bands, finding out when they were playing, trading shows and merchandise." By and large, the SMA has received, and given, a refreshing amount of support. While most scene-unity initiatives peter out after a couple of meetings at the local wing joint, the Alliance is still gaining momentum. A second compilation is in the works. In The Raw is scheduled to start up again around Thanksgiving. And next month will see the organization's most ambitious undertaking by far to date. The Southeast Music Conference, a showcase-style festival, will take over downtown St. Petersburg venues on Oct. 17 and 18, putting 40 local and national acts on numerous stages for the edification of not only diehard pundits and pedestrian live-music fans, but also music-industry representatives from across the country.

"Everybody and their cousin knows [somebody working in the industry]. Everybody's got these ties, people they grew up with or met through playing, who are all climbing their separate ladders," Oppelt says. "It's been said more than one time that if one band makes it to a larger level, regardless of who or what they are, it can only benefit the rest of us playing in town. That's how it works."

Oppelt and company have been laying the groundwork for the conference for well over a year, and there's still plenty of work left to do. And while the success of it in particular, and the SMA in general, certainly holds the potential for Oppelt's own musical endeavors to profit, it would undoubtedly be easier for him to focus on promoting himself, rather than the scene (or part of it) as a whole.

So why bother?

"Now is a funny time, actually, because I'm between bands. In essence, I have no product to push, so it makes me even more vulnerable -- I have to figure out what it is that matters," muses Oppelt. "And it's music that matters, it's the fact that there are tons of us out there, friends who live and breathe our original forms of music, sleep with it, shower with it, day in and day out.

"Here's the thing: The SMA starts off, and everybody says this is a great idea ... a lot of musicians who have good intentions lack the organizational skills or motivation. They don't pick up the phone or type out a press release. An organization that might be able to do those things for them seemed like a good idea. I figured if I was sending out e-mails every week anyway, it might as well for everybody, because it couldn't hurt. And there's the small glimmer of hope that leading by example might inspire somebody else to do it for themselves, or show them a better way to do it. But that's all you can do, provide an example."

OTHER WINNERS IN THIS CATEGORY:
€ ASRES "OSCAR" GESSES
€ MARGARET MILLER
€ JOE REDNER
€ ELLEN LEVETT AND BRIAN LONGSTRETH



Click here to read the article by Angela Delgado

Tampa Tribune (03.13.05)



Praise for Southeast Music Alliance presents "Volume One: Tampa Bay"

Tampa went a long way to reminding me of home... sandy beaches, Cuban sandwiches and choice beers from Ybor Brewing Co. brought to you through twenty-one tracks of Tampa's latest and greatest. While I have yet to find a compilation where every single song appeals to me (which in my humble opinion means they did something right - a true mix of styles with a little something to appease everyone's appetite), I did come across quite a few standouts: The Saturn 5 who tip their respective hats to Mr. Roger's with "Neighborhood" immediately blew me away with moments of hip hop and super funk reminiscent of Red Hot Chili Peppers; Misfortune chimes in with a very slight Bare Naked Ladies comparison on their poplicious "We're The Same"; Cocktail Honeys' "Pay Attention" reminded me a bit of Soul Asylum mixed with The Used; D'Yea's classic sounding "All Around The World" struck a Velvet Underground and White Trash chord performing "Taking Care of Business"; The Semis' "Asian Girls" had a fun, almost Men at Work intro which drove into a heavier guitar riff and a Brit rock vocal along the lines of Smashing Pumpkins (their heavier stuff); The Hazies' "Hola Baby" has a nice bluesy vocal with a really cool groove and techno underscores; Four Star Riot's "This Can't Be All" is a fabu surf rock/Ska tune and Black Honkeys' "Let Me Into Your Party" is a heavy dose of funk. In the interim, for those who dig the female Lilithy vocal, we've got Anna O. with her strong Aimee Mann-meets-Sarah McLachlan, and if funk's your game, StarBaby's "My Own Sun" with it's nifty guitar riffs simply shines. Ghetto Love Sugar brings in an instrumental with retro-like guitar with a touch of ska with "Cracker Etiquette". - Score! Music Magazine

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Southeast Music Alliance: Volume 1: Tampa Bay (21 Track CD Produced by Joran Oppelt, Mastered by Dan Smith, various studios)
Class of 2002, take a bow. In all the years that this magazine has been publishing (and some of our staff go back to Jam Mag and Players days), this year's crop of music has been one of the best. Now that the duplication and distribution process has been knocked down to afford every band a listen, the dreck quotient was inevitable. But by far, the Bay Area's musicians rose to the occasion and released some of the most intriguing, most creative and most commendable music in a year when the national scene was stranded in the doldrums. A few folks, most visibly The Gita's Joran Oppelt, recognized that Tampa/St. Pete was just as musically viable as any other market, but needed a resource hub for other musicans to exchange contacts and raise ideas. The Southeast Music Alliance is just about as varied and loose as any organization (sorta like a cross between a student council and a biker's convention). But they put their bucks to good use, played out, supported one another and generally created an atmosphere where independent artists are now the peers in a community that once only supported cover bands. And miserable cover bands at that. This album is testament that great music is out there, you just need to drag your sorry ass to go hear it.

From the passionate torrents of the Cocktail Honeys, the cosmic slop of D'Yea, the beacon balladry of Rebekah Pulley, the sugary punk of Four Star Riot, the big rock of Harry Dash, Anna O.'s catchy musings, the power pawp of Barely Pink to the subterranean explorations of Ghetto Love Sugar, this disc features the best of the Bay Area's talent compiled and annotated for a varied hour's-length listen. If you read this mag or this column on a regular basis, you already know most of the names here. If you go out to any clubs, you probably know most of the people. All you others should hear what you're missing. (contact: Mekka Records, (727) 394-1264, sma.toosquare.com)

- Focus Magazine

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SOUTHEAST MUSIC ALLIANCE, VOLUME ONE: TAMPA BAY (Mekka Records)
Joran Oppelt, guitarist for Pinellas County jam band the Gita, along with funky Saturn 5's Ronny Dee, have formed the Southeast Music Alliance to unite artists on the Tampa Bay area independent music scene with those in our neighboring areas. The two recently released the alliance's first compilation and it's a stunner. SMA's Volume One: Tampa Bay features D'Yea's updated boot-scootin' Southern rock - with a rap! It also boasts the Semi's bright, Brit-poppy Asian Girls, the greasy funk of the Black Honkeys, and assorted gems from Tampa Bay area staples such as Barely Pink, Harry Dash, the Hazies and Sparky's Nightmare, whose Baby! features the singular, sublime vocals of eternal scene maven Natty Moss-Bond.

The disc also includes wry and empowered spoken word from poet Rhonda Nelson. On Freshly Squeezed, Nelson's ode to citrus and all things sultry, the poet muses about Southern women who can "craft this year's fashions out of last year's curtains."

Scarlet would be proud.

- Gina Vivinetto, St. Petersburg Times

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"Dubbed the [Southeast Music] Alliance, the organization ... came out of a basic frustration with the scene, and out of a lack of local support."
- Curtis Ross, Tampa Tribune

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"... Alliance bands will share mailing lists and marketing information ... as well as sell each other’s CDs at their concerts. What’s more, the formation will give the bands increased leverage at local clubs and help to fund compilation CDs and room and board for A&R reps from major labels to scout concert showcases."
- Focus Magazine

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"With a unified schedule of calling, e-mailing, faxing and, you know, claiming your Catholic priest whispered sweet nothings into your ear in 1982, you can help to force at least one of the corporate-owned radio stations to air a local music show or at least show the music some respect. When you call, give your full name and tell the radio station you represent The Southeast Music Alliance."
- Aiden Carter, Too Square Magazine